Loyalty Market

Loyalty Market

Market

  • Mobile Content Platform Market Reaches $ 3.4 Billion Dollars, Up Almost 20% from 07 to 08 (Multimedia Intelligence, Apr. 2008).
  • Mobile gaming emerged first in Asia, expanded to Europe and is now growing dramatically in North America. Mobile video holds the greatest potential (Multimedia Intelligence, Apr. 2008).
  • MMI predicts US Internet video advertising will reach nearly $1.6B in 2008, grabbing a larger share of the overall $24 billion in total US internet advertising.

Customers Expectations

  • Easy access to multimedia contentMultimedia Payment
  • One account with 1 supplier (mobile network provider)
  • Promotional information at the right time and right place
  • The best promotions through proven relevance of offering to individual
  • Richness of promotional offerings (variety)
  • Loyalty rewards (‘best deal' linked to repeat usage of program) 

Loyalty Platform

Features

  • Multimedia content (music, video, games)- free and prepaid
  • Loyalty offering deployment : 
                  > Platform of choice for merchants to run their promotions,
                  > Flexibility to run targeted promotions on preselected customers
  • Please refer to www.mo-gs.com for examples of content applications

BenefitsTargeted Promotions

  • Flexibility to run targeted promotions on preselected customers
  • Fully automated loyalty schemes/promotions: management through single platform
  • Data management
  • Data mining: a wealth of information and potential new revenue stream
  • Unique flexibility in computing points and in the handling of segmentation
  • Ability to develop and run programs on any kind of account (individual, corporate, family, affinity groups, etc.)
  • Ability to run multiple loyalty schemes simultaneously
  • Web Based out-of-the-box components
  • Fast to customize, deploy & expand
  • Coalition Program Capabilities

Example of Loyalty application

The Challenge

  • RTL had developed 3 loyalty programs with low user adoption; client is seeking an integrated platform that would enhance adoption and drive usage.

The SolutionMO'GS integration

  • MO-GS designed an integrated multi-media portal, integrating all media, allowing RTL to run 3 loyalty programs simultaneously.

Tangible results

  • Solution designed and delivered under 10 weeks, testing phase during June 2009 and launching forecasted early in September 2009.